Nevaeh servia

The art of advertisement

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Finding local music and shows is not as hard as some may think.

Littered throughout the city are flyers, posters, and advertisements displaying plenty of opportunities to not only enjoy local artists but to support them as well. Though advertising performances has become digitized through social media and the internet, flyers remain a common way for artists to promote themselves.

Flyers and posters allow for more people to be made aware of local shows, whether they are interested in live music or not. Not only are they practical, but the layers of posters on bulletin boards and light poles reveal the plethora of different artists and venues available in Kamloops and neighbouring cities.

Flyers serve as a way for artists to be seen before stepping up on the main stage.

For these artists and venues to continue to thrive, consider keeping an eye out for the many advertisements posted around the city. Attending these shows may not only result in discovering a new favourite band or artist, but increased attendance will keep the music community strong.

Enjoy the upcoming video that displays said flyers and posters, as it includes more information on upcoming events!

The X – A look into non-commercial radio

Did you know that for over 20 years Thompson Rivers University has had its own campus and community run radio station? Its focus is to play an array of genres and non-commercial music. House 8 on the TRU campus is where all their talk shows and music is recorded and queued. It ceases to be one of the coolest places on campus for music lovers. The building houses over 40 000 CDs and records which are played regularly on The X.  

Founded in the 1990’s The X 92.5 is a student run station that provided music lovers with an opportunity to learn skills revolving around radio production. It’s seen hundreds of volunteers over and is always looking for more people to participate. 

One of The X’s managers Steve Marlow was gracious enough to provide an interview for this audio overview where he dives into the history of the campus radio station and how TRU students can get involved with the production of its music and talk-show segments. He also goes in-depth into how the volunteer process works and what makes The X different from commercial radio stations. 

The Effie Arts Collective – Showing support to a fleeting venue

The centre stage where artists perform and express themselves. (Nevaeh Servia/Contributed)

The Effie Arts Collective is a Kamloops-owned and operated art venue that hosts shows ranging from comedy to live music. Owned by Kayly and Aaron Butowski, the Effie was created as a third space for art lovers and artists alike.

“We’ve always tried to make a space that is accessible to artists… and to have a space that brings people together.” Kayly Butowski stated during the interview.

Located at 442 Tranquille Rd., the Effie is a humbly decorated building with a small bar, table seating, and a large center stage for performers. The decor and overall atmosphere were reminiscent of a speakeasy. The dimly lit space and the chatter of other audience members create a nostalgic, almost familiar feeling.

Stand-up comedian and Canadian Screen Award winner Julie Kim headlined the performance the night of the interview. Her performance had the crowd laughing throughout the set; at one point, an audience member was laughing so hard he dropped his glass. Speaking briefly after the show, Julie Kim expressed her love for The Effie and her sadness over its final shows.

In April, the Effie Arts Collective will shut down its only location. This is something the owners always knew would happen. The owner of the building, Propolis, has long planned to tear down the building to rebuild as affordable housing in part with Kamloops’ North Shore housing project.

“Day one we knew that was the end goal. We’ve been waiting for this day for a long time… The biggest challenge has been knowing it’s going to end,” Aaron Butowski said.

Although The Effie has not officially announced its closure, members have been speculating it’s close. As a result, many artists and community members have been attending more shows and are trying to help the venue reopen in a different location. The owners say they are searching for a new space before turning to community fundraising to help with opening a new location.

The Effie’s signage advertising comedian Julie Kim’s Performance. (Nevaeh Servia/Contributed)

Aaron Butowski stated that “the biggest thing that people can do to help is to come to events.”

Whether as audience members or performers, support from the community during their final shows could help the Effie potentially reopen.

Kamloops has few venues where artists and audience members can go to support and enjoy a range of art forms. It is important as residents to support the few venues that exist.

Thompson Rivers University students could play a key role in The Effie’s future by attending shows.

“We’ve always wanted the TRU students to come, but we have a hard time breaking into that populace,” Kayly Butowski said.

By supporting the venue in its final months, we can demonstrate to banks and city officials that the Effie is an important part of Kamloops’ local arts and music scene. Even TRU students who would like somewhere to perform can support through putting on a performance at the Effie.

“We would love TRU students who have a story to tell,” said Aaron Butowski.

Bathroom art created by local graffiti artists. (Nevaeh Servia/Contributed)

By attending events and showing support, community members could help The Effie Arts Collective, a Kamloops-owned venue, secure a new location and cement itself as one of Kamloops’ best art venues.

For those with a story to tell or who are looking for a place to enjoy art, The Effie remains open until April and will hopefully reopen shortly after.

Get to know me!

My name’s is Nevaeh Servia, I am a journalism student at Thompson Rivers University! Though fashion is my main point of interest I am equally interested in local musicians. I am one of the creators of Underground Sound and I am interested in broadening our audience’s general knowledge on local music in Kamloops! I am excited to work to tell people’s stories and bring light to local bands and performers!